Author Archive

How to Sound Qualified, Not Full of Yourself »

We’ve all walked into offices — a lawyer’s office, perhaps, or a professor’s — and seen the person’s diplomas quietly displayed on the wall.  But have you ever been in the presence of someone who is so over-the-top about their achievements that they come across as full of themselves, rather than qualified?
My sister has just [...]

On the Cutting Edge »

This morning I was reading the news, and I found this amazing article, about a procedure that may be able to restore sight for the blind.
It’s not what you might think.  No, no highly sophisticated transplants — unless you consider computer stuff a transplant: “electrodes surgically implanted in her eye, a camera on the bridge [...]

Organizing the Little Things »

My husband was telling me the other night about all of the ways his company has cut back.  They’ve bought coffee machines that don’t require maintenance, and they’ve cut back on janitorial staff.
As a result, though, nothing is getting done.  The coffee pots are never getting cleaned, because they don’t fit in the sinks in [...]

Why You Need Variety »

One of the things I love as a writer is that there is never any shortage of interesting subjects to write about.
For instance, one of my clients is a real estate agent, and I write newsletter and newspaper articles about Florida real estate for him.  Another client has a variety of entrepreneurial websites, mainly for [...]

Business Web Hosting Options »

A small website might be fine for a very small business or a first website, but soon you will find that you need to upgrade — particularly if you have an ecommerce site or your website gets a lot of traffic.
There are a lot of options to choose from for business web hosting.  For instance, [...]

Being Diabetic and Pregnant »

When I think about getting pregnant and having kids, honestly it’s not so much what I’ll wear that troubles me.  I know there is lots of choice available for attractive maternity clothing.
What concerns me is being diabetic and pregnant.  Since I have type 1 diabetes, there are a lot of things I’ll have to be [...]

Mixing Business and Pleasure »

As freelance writers, there are a lot of business expenses that we can deduct from our gross income at tax time.  This reduces the amount of taxes we have to pay, which is a good thing since the self-employment tax is so darn high!
A lot of freelance writers and other sole proprietors I know are [...]

Website Content Writing Tips »

As an Internet copywriter, I of course recommend hiring a professional writer to write the copy for your website, rather than trying to do it yourself.  Yes, everybody can write — but can everybody write well enough to make up a customer’s mind for them?  I don’t think so.
But if you won’t take my advice [...]

Generate Trust with Testimonials »

Testimonials are a great way to generate trust in your business.  Many potential customers may hesitate to make an online purchase from a company or on a website they are not familiar with.  Testimonials aren’t a complete guarantee, of course, but it does tend to make people feel better if they can read about someone [...]

A Safe Home Office »

Working from home is great, but when you have pets and/or kids, you also need to consider how safe your home office is.
Kids of course are a bigger concern, especially small children, because they have a knack for getting into what they shouldn’t.  Also, people who live in live work lofts are often responsible for childcare [...]